News

It's a Wrap!

A team of four from SEGA HARDlight in Leamington Spa, spun their Sonic wheels to take part in the games industry’s biannual Twin Town Challenge over the Spring bank holiday weekend, with Congleton based father and son Kev and Shaun Lawrence, working together to pimp the car with a cool Sonic wrap.


A team of four from SEGA HARDlight in Leamington Spa, spun their Sonic wheels to take part in the games industry’s biannual Twin Town Challenge over the Spring bank holiday weekend, with Congleton based father and son Kev and Shaun Lawrence, working together to pimp the car with a cool Sonic wrap.

 

The Twin Town Challenge is a fun car rally, raising money for SpecialEffect, a charity focused on adapting technology to enable people with disabilities to enjoy video games. A hundred teams take part in the challenge, each buying a banger for £500, then driving from Blenheim Palace in Oxfordshire to Witney’s twin town of Le Touquet in Northern France, taking part in challenges along the way.

 

The Sonic wrap was fitted by Congleton-based vinyl fitter Kev Lawrence, making use of local Brook Street Garage, who offered one of their vehicle bays to fit the vehicle over a two-day period. Brook Street Garage has been family owned since 1933 when the current owner’s grandfather purchased the business. Proprietor David Barber said “we’ve carried out repairs, services, MOTs, sold petrol and diesel and hired out vans to Kev and his family for many years, so we were happy to support this great fundraising project”.

 

Vinyl for the vehicle wrap was supplied by RVG Eurosigns, leading supplier of vehicle graphics and specialist in reflective graphics for emergency service vehicles. Kev has contracted to RVG Eurosigns since 2005, fitting fleets of vehicles across the UK and was assisted in wrapping the Sonic car by his son Shaun Lawrence, one of the SEGA HARDlight team taking part in the TwinTowns Challenge.

 

The team completed the challenge successfully, raising over £1000 for SpecialEffect, with more to come this week as the car goes up for auction on eBay on Thursday 28th June. Harinder Sangha, Operations Director at SEGA HARDlight and SpecialEffect Ambassador said “We are delighted with the look of the car, it’s definitely been a talking point around the local area.  We are so proud to help support and raise money for such an amazing charity, the best thing is how much fun we have while doing so.

 

Thanks to Angela Lawrence for the press release:

 

For further information or images please contact:

Angela Lawrence, Chartered Marketer

Angela.lawrence@staffs.ac.uk

07875 516924

@iteroange

 

SEGA HARDlight www.hardlightstudio.com

A free-range games developer, and SEGA’s third UK-based studio, well known for bringing the much-loved Sonic the Hedgehog to the small screen of mobile gaming.

 

RVG http://www.rvgonline.co.uk

One of the UK’s leading suppliers of vehicle graphics for emergency service vehicles and commercial fleets. RVG is part of highways signage specialist Eurosigns UK

 

SpecialEffect www.specialeffect.org.uk

A charity focused on helping people with disabilities to enjoy video games. By using technology from modified joypads to eye-control, they find a way for people to play to the best of their ability, bringing family and friends together and having a profoundly positive impact on therapy, confidence and rehabilitation.


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